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The smartest thing
our intelligence
does is care

A supportive presence that learns your household rhythms and goals, responds with care, and makes life a little more magical. From the team behind Roomba.

Our First Product

Meet Familiars

A Familiar is a warm presence that learns your goals, reinforces healthy routines, and seeks to support you in your daily life.

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Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

Man reclining on a couch watching TV while high-fiving a familiar beside him

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Built around your routines

Learns your household rhythms and adapts over time. Encourages habits you're building and interrupt patterns you're breaking, from a paw tap when it’s time to move, to a gentle nudge when you're doomscrolling.

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Built around your routines

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Built around your routines

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Built around your routines

Child reading a book in bed by lamplight with a familiar

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A different kind of companion

For people who can’t have pets, and for those who already do. Familiars are pet-inspired, but are able to understand and support you in ways biological pets can’t. They’re not a replacement for humans or pets. They’re a supplement.

(04)

A different kind of companion

(04)

A different kind of companion

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A different kind of companion

Designed to live with you

Built for long-term connection

Familiars are designed to be consistent, responsive, and easy to live with.

Woman doing downward dog yoga pose beside a familiar

Older woman in a floral blouse sitting in a blue armchair, looking down warmly at a familiar

Warm and Expressive

Familiars express themselves through animal-inspired body language, facial expressions, and sound.

Gets better the more you interact with it

Your Familiar builds memory and a distinct personality across every interaction, so the relationship keeps getting richer and more personal the longer it’s there.

Your data stays yours

Data is stored on the device, and you control if and when you share it with the cloud. What happens in your home stays in your home.

Platform Vision

What's possible with emotionally intelligent, physical AI

Two warehouse workers in blue vests chatting and smiling at a workstation surrounded by bins and boxes

If AI is going to live with us, emotional intelligence cannot be an afterthought. The next generation of intelligent machines will need to understand more than commands; they’ll need to understand social context.

We're developing the underlying models and hardware for emotionally intelligent, physical AI that can “read a room” and operate safely in the physical world. Familiars are the first step.

Built by Experts